Thermomix French plant expands ahead of schedule due to increased worldwide demand
Frédéric BIANCHI, Journalist
Vorwerk, which produces the bulk of its Thermomix robots at a French plant in Cloyes-sur-le-Loir, had to increase new production line
The French Thermomix Vorwerk factory, based in Cloyes-sur-le-Loir is producing more Thermomix robots. The site, which employed 250 employees just five years ago, has just increased its workforce to 420. The company, which had planned to launch a fourth production line in 2018, had to advance it’s expansion earlier by a year.
According to Les Echos, it’s early June that the new line will start producing the Thermomix. The goal is twofold: to satisfy an ever-increasing demand (Thermomix worldwide sales grew by nearly 30% in 2016) and to allow the factory to regain a normal working schedule. “We advanced our expansion plans a year ahead of schedule, and thanks to new automation, we will finally be able to revert to a more normal working schedule of five days a week as we have worked non-stop 7 days a week for the past five years, ” Michael Homuth, general manager of the plant, told Echos .
The sales of the German cooking robot have not stopped growing since the launch of the new TM5. TM5, launched in 2014 has already sold more than 2.5 million units worldwide. The brand has also launched in new markets, such as the United States in early 2017.
In France alone, 280,000 Thermomix were sold in 2016, a growth of 400% in six years. A success that should give much hope to the French economy.
This article was first published in French. Please view the original article in French from here and here.
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